GenThink Labs · Humans at Play

The GenThinkIntensive

The more powerful our technology becomes, the more expensive weak human thinking becomes.

As technology becomes astonishingly capable, the quality of the human thinking behind consequential decisions matters more, not less.

Organizations are redesigning work, authority, expertise, and talent. Many of the assumptions behind those decisions were formed for a different technological world. Intelligent technology does more than challenge those assumptions. It gives organizations far more power to act on them.

In the Intensive, people with different perspectives use human science and structured disagreement to challenge those assumptions before they become expensive decisions.

You leave better able to find hidden assumptions, tell evidence from interpretation, challenge ideas without derailing the conversation and help a group think differently about a hard problem.

Philadelphia · 5 days · Tuition $9,500

01

What you'll learn

Five connected days of context, practical tools and applied practice.

The goal is not to transfer a body of knowledge. It is to change how a room thinks about what it assumes it already knows.
How the week is built

Foundational context

The shared ground: what intelligent technology is actually changing about work and human value, and the human science behind how people think, decide, conform, resist, trust, and change.

Tools to challenge productively

How to make the thinking in a room better without becoming the person who only argues. Spot the assumptions. Challenge the framing. Separate evidence from inference. Test the opposite case. Follow the second-order effects.

A safe place to practice

You use the tools on real organizational questions with no answer key. You take positions, get challenged, revisit them, and apply the thinking to an unresolved problem from your own organization.

Questions we may examine

Should companies still have managers?

If a system makes the better decision, when should a human still decide?

What work should remain human, and who carries the consequences when it does not?

The five days
  1. Day 1

    The Human Operating System

    We begin with the human beings inside every new system. Psychology and behavioral science help us understand how attention, trust, belonging, and threat shape adoption, resistance, performance, and change. Many apparent technology problems become easier to understand when we examine the human response underneath them.

    You'll strengthenA more precise eye for the ancient human forces that organize adoption, resistance, performance, collaboration, and change.

  2. Day 2

    Building for Continuous Change

    Traditional change models assume that an organization moves from one stable state to another. Today, one change often begins before the last one has finished. We examine what leadership requires when change is continuous, and how organizations can adapt without exhausting people or losing a shared sense of purpose.

    You'll strengthenA working sense of how to make people and organizations adaptive without exhausting them or eroding the meaning that keeps them coherent.

  3. Day 3

    Reimagining Human Capital

    We examine familiar ideas such as jobs, roles, performance, tenure, credentials, and careers rather than assuming they must remain as they are. What do these categories still measure well? What do they miss? How should organizations recognize human value when capability is no longer neatly tied to title or years of experience?

    You'll strengthenBetter ways to recognize, develop, and use human capability that conventional workforce models may miss.

  4. Day 4

    From Hierarchy to Intelligence

    Many organizations move authority upward and information downward. We question whether that still makes sense when useful knowledge may sit with frontline employees, specialists or intelligent systems. We explore how decision rights could follow relevant expertise and proximity to the problem rather than title alone.

    You'll strengthenA practical way to think about decision rights based on where relevant knowledge and judgment actually sit.

  5. Day 5

    The Economics of the Intelligent Enterprise

    The week closes with financial and practical reality. We examine the strongest ideas from the previous four days through the lenses of value, investment, tradeoffs, and consequences. The goal is to connect unconventional thinking to decisions an organization can responsibly make.

    You'll strengthenA clearer connection between unconventional thinking and the financial and strategic decisions required to make it useful.

What you'll get out of it

A stronger understanding of how people think, decide, adapt, and resist change

Practical tools for finding hidden assumptions and testing whether they are supported by evidence

A clearer way to separate observation, interpretation, and inference

More confidence challenging an idea without shutting down the conversation

New ways to think about talent, authority, decision-making and organizational value

A network of people who will continue to challenge and expand your thinking

02

Who's in the room

Different levels of experience, authority, and proximity to the work, composed around the question.

The aim is not to gather the most senior people. It is to bring together the perspectives a difficult question actually needs.
The five roles

Spark

For those newest to the work, and to the workforce.

Because you are new to the workforce, you can still notice assumptions that others may have stopped seeing. You bring fresh questions about why work is organized the way it is.

Senior Spark

For early-career professionals building real fluency.

You understand how work really gets done, but you are still close enough to the beginning of your career to question what others accept. You help test big ideas against everyday reality.

Emerging Luminary

For managers who live where strategy meets reality.

You work between strategy and execution. You can see how an idea changes as it moves from senior leaders to the people who must make it work, and you help the room understand both perspectives.

Luminary: Executive

For senior operators carrying strategic responsibility.

You bring experience, organizational context and the authority to act. You help the room understand what an organization can absorb, where change may stall and what it would take to move an idea forward.

Luminary: Founder

For those who built the thing from nothing.

You know why the organization was built the way it was, including its early bets and tradeoffs. You bring first-principles thinking and help the room distinguish intentional choices from habits that no longer serve the organization.

The collision

Authority × Proximity

Experience × Adaptability

Institutional memory × Fresh perception

Strategic intent × Operational reality

Established expertise × Emerging intelligence

Faculty
The faculty are not a speaker roster. They are the people who make the room work — each one bringing a discipline and a question the week needs.
Organizational Psychology & Change

Founder & Lead Faculty

GenThink Labs

Brings the throughline: how organizational psychology surfaces the assumptions underneath a transformation.

Nearly two decades leading large-scale technology and workforce transformation for Fortune 50, 100, and 500 leadership, grounded in industrial-organizational psychology. Author of frameworks including Return on Human Investment, Permanent Beta, and the Bookends model, and creator of the Human Amplification Economics discipline. The kind of practitioner who has been in the room when the change went well and when it did not, and who can tell the difference.

Behavioral Economics

Facilitator One

DNA Behavior

Brings the behavioral economics lens: how people actually decide under pressure.

A pioneer in applied behavioral economics and finance, and architect of a widely used system for understanding how people think, decide, and behave under pressure. The work has shaped how thousands of leaders understand the decisions underneath their transformations — and why the rational business case so rarely predicts what actually happens.

Enterprise HR Leadership

Facilitator Two

Organizational Consulting

Brings the operator's view: what it takes to make change hold inside a real organization.

A retired senior HR executive and founder of an organizational consulting practice. Has sat in the seat that owns the workforce strategy, run it through several waves of restructuring, and learned what holds and what collapses. Brings the truth of making change real after the meeting ends.

Psychology & Behavioral Science

Facilitator Three

Author

Brings the psychology of identity: what happens to people when their expertise stops being scarce.

A psychologist and bestselling author whose work on the hidden forces that shape human behavior, decision-making, and organizational life has become a touchstone for thinking about why smart people and institutions act the way they do. The books have changed how leaders talk about identity, resistance, and what it means to be good at something that is no longer rare.

03

Application process

The practical details, what we look for and how to ask for a seat.

We are not filling seats by credential. We are choosing the minds that will make the week work, for each other and for the question.
Logistics
Location
Philadelphia
Length
Five days
Tuition
$9,500
Included
All program meals, coffee, and refreshments
Lodging
Not included; can be arranged on request at additional cost
2027 sessions
Dates will be posted in December
What we look for

We choose each cohort for what every person adds to the room, not for title or prestige. Applications are read by people. No one is expected to arrive with the answers, and the strongest applications usually carry a thoughtful question.

We look for people who:

  • Are deeply curious about how humans and organizations must evolve
  • Are willing to challenge established practice, and their own assumptions
  • Can sit with uncomfortable ideas before judging them
  • Bring a distinct perspective shaped by their industry, role or stage of life
  • Listen with genuine interest across differences in experience and authority
  • Can disagree directly, respectfully, and productively
  • Want to turn insight into action and act as catalysts inside their organizations
  • Believe valuable intelligence can come from anyone in the room
Two ways to take part
Flagship

Cross-Company Cohort

Participants come from different companies, industries, and levels of experience. That mix helps people see beyond the assumptions and language of their own organization.

Apply independently or with support from your employer.

Apply for the Cohort
Custom

Organization-Specific Lab

A version of the lab built around one organization's consequential question, with people from different levels of the business thinking about it together.

For leaders who want to bring the work inside their organization.

Explore a Company Lab

A limited number of sponsored college fellowships are reserved for students whose perspective would add something important to the cohort.

04

GenThink Catalyst Certification

The pathway for people who want to make the room smarter.