The lab

Meet the GenThink Labs Thought Leaders.

The work here is written by a small group of practitioners and researchers who come at the same question from different disciplines: psychology, behavioral economics, anthropology and the operational experience of running large change inside real organizations. What gets published as a lab note usually begins as an argument between them.

Technology transformation executive

Riv Tov

Riv writes most of the current body of lab notes, working from years spent inside large technology transformations where the mechanical side of the change went to plan and the human side did not. The through line in the work is a question about where value actually accrues once cognition becomes cheap, and what that does to the people whose expertise used to be the scarce part.

Behavioral economist

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A behavioral economist whose work examines how incentives, framing, and cognitive bias shape the decisions organizations make about automation, and why the economics of a transformation so rarely resemble the business case that authorized it.

Psychologist and New York Times bestselling author

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A psychologist and bestselling author studying identity, resistance, and the defenses people mount when the thing they were good at stops being scarce. Much of the lab's language for professional identity disruption comes out of this line of research.

Human resources executive

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A senior human resources executive who has run workforce strategy through several waves of restructuring, and who brings the operational reality of what it takes to redesign roles, career paths and reward systems when the underlying work changes shape.